Real Trends

REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. We are a privately-held publishing, consulting and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news updates, conferences and publications.

In addition to creating research studies, we are a leading provider of high-level business, technology and digital marketing consulting services to the residential real estate industry. We provide a wide range of advisory services to a clientele of local, regional, national and global real estate organizations. Our areas of expertise include operational analysis, valuations, mergers and acquisition advisory services, compensation analysis, consumer and business research, strategic planning and technology and digital marketing consulting services.

REAL Trends consulting has completed more than 2,550 valuations, brokered the sale of over 720 residential real estate firms and performed some 470 company assessments in our 30 years. In addition, hundreds of firms have used our benchmarking data to measure the performance of their firms. Each assignment starts and ends with understanding the uniqueness of each client.

We focus more on the personal needs of our clients than on the financial performance, as it is the personal goals that matter the most to our clients. While we have expertise in financial analysis, it is the desire to know and understand our clients’ personal needs that sets us apart. In all matters, confidentiality is among the most important attribute of our relationship with our clients.