Founder, President and CEO of Chase International Real Estate, Shari Chase leads ten offices in Lake Tahoe, Reno and one in London, England. Over the past 23 years, Chase’s company has earned a reputation as one of the nation’s leaders in luxury real estate with a network of real estate professionals and loyal buyers, making Chase a master in her field. Some of her accolades include the complicated sale of the Thunderbird Lodge for $50,000,000 in 1998, a worldwide record for many years, and today she represents some of the most exclusive properties at Lake Tahoe. Recently she was named to the “Billionaires Club” of Who’s Who in Luxury Real Estate, an honor only three other people have achieved.
Early on she led her company to the forefront with niche marketing focusing on the luxury estates at Lake Tahoe. Her vision and reputation as a trendsetter have influenced the way luxury properties are marketed globally today. Exclusive affiliations and luxury networks were critical to the development of the company’s brand and reputation.
Chase also likes an element of risk – in 1998 she opened a London office representing buyers for European properties and promoting American properties to an international clientele. She was the first company to embrace video with Brad Inman’s guidance, and she was the first real estate brokerage to launch a social network embracing Web 2.0. Chase instills this “first-to-do” attitude throughout her entire company from technology to training to recruiting and marketing.
Chase continues to incorporate new ideas into all facets of her business, whether it’s taking advantage of high tech gadgetry, the latest in social media networking and communication or the bundling of services for asset solutions, which is the company’s newest department. Her company is highly energized, even in today’s environment, tapping into a vibration and awareness that attracts good things into the lives of her entire company. It’s called Heart-Centered Real Estate. “Embracing messages of abundance, awareness and positive energy is a vital ingredient for success,” says Chase.